App-based marketing.(Wikipedia).

With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. Marketers will aim to increase the visibility of an app in a store, which will in turn help in getting more downloads. By optimizing the placement of the app usage, marketers can ensure a significant number of increases in download. This allows for direct engagement, payment, and targeted advertising.^[8]

There is a lot of competition^[9] in this field as well. However, just like other services, it is not easy anymore to rule the mobile application market.

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