Functionality[edit]
Common functions[edit]
- Uploading advertisements and rich media.
- Trafficking ads according to differing business rules.
- Targeting ads to different users, or content.
- Tuning and optimization based on results.
- Reporting impressions, clicks, post-click & post-impression activities, and interaction metrics.
Advanced functions[edit]
- Frequency capping so users only see messages a limited amount of time. (Advertisers can also limit ads by setting a frequency cap on money-spending)
- Sequencing ads so users see messages in a specific order (sometimes known as surround sessions).
- Excluding competition so users do not see competitors' ads directly next to one another. (Usually done by bidding on keywords)
- Displaying ads so an advertiser can own 100%
Patrick Abboud
No comments:
Post a Comment